News & Commentary

News

Writing on small business, entrepreneurs, AI issues, and identity & trust — and what they mean for people who need their communications to be believed.

AI IssuesSep 3, 20264 min read

Small Businesses, AI Messages, and the Trust Gap

AI can now write a small business's emails, texts, and DMs in seconds. The problem isn't the writing — it's that recipients can no longer tell who actually stands behind the message.